“Salary Kitchen” Webinar
Web Design, Logo Design, Branding, Video Production, Photography
From idea and concept to video production
This was not in the specifications, but according to the format of the event and various marketing activities, we decided that webinar should have an identity that delivers the main idea. “Salary kitchen” is a wordplay that hooks audience on both professional and entertaining preferences – salary is “top of the pops” in accounting, and the cooking shows is a most popular TV format of present group of users. Therefore, we combine them in the comprehensive and a little sassy logo.
We came up with a concept to take pictures of speakers as if it takes place at, ok, maybe Jamie Oliver’s kitchen :).
Visuals were built on the same idea, including the video clearance. As a result, the customer received 46k visitors, 27k of which watched the webinar; overall conversion rate from visitor to lead was about 40%.